I’m a graphic designer and art director specializing in creating impactful brand identities. With a background in audiovisual communication and advertising, I have a strong foundation in marketing, digital tools, and creative problem-solving. I’ve worked both independently and within agency teams, delivering design solutions for businesses and organizations of all sizes.

Notable clients

  • Icon design, 2024.

  • Brand book design, 2020.

  • Brand book design, 2020.

  • Brand design, social media & website ad images, fair visuals etc. 2019-20.

  • Visual design, such as social media posters and templates, event visuals etc. 2017-18.

  • Social media posters, 2019.

  • Social media posters & print advertising, 2015.

  • UI design for website & social media ads, 2020.

  • Brochure design, 2019.

  • Social media posters, print products, restaurant advertising etc., 2018-21.

  • Social media & print ads, 2019-20.

  • Social media & print advertising, design of coat of arms. 2008 & 2018-19.

  • Brand book design, 2019.

  • Logo design, icon design, social media templates, print products, Google & Amazon ads, Suunto.com UI design, etc. 2021-2024.

  • Social media posters & templates, logo design, event graphics, print graphics, etc. 2018-2025.

  • Brand identity design, art direction, UX/UI design, social media templates, animations, 2022-24.

  • Selling deck design, launch visuals & Photoshop templates, 2023-24.

  • Nordic Pizza Company, Suomen koripalloliitto, MetsäTrans, Bar Fredrik, Tukenasi ry, Sowise, Turun Kiinteistöpiste, TSVV, Moneks, ST Team, TYY, Verso, Tili-Koivu, City Hero Challenge, Verso Rakennus, Lankku Design, Rakennustoimisto Kosola, Kajaanin Romu…

Expertise

Brand identities

I specialize in brand identity design, with a particular passion for logo design. I’ve created brand identities and developed brand guidelines for companies of all sizes, helping them craft a unique visual style that stands the test of time.

Print graphics

Over the years, I have designed a wide range of print materials, including window decals, book covers, brochures, magazine layouts, business cards, posters, outdoor advertisements, signs, and more.

Art direction

I‘ve guided and mentored graphic design interns, trained digital marketing professionals, and been actively involved in hands-on design work, including independently managing design projects from start to finish.

Sports graphics

I have extensive experience in sports branding, having worked with major organizations such as Suunto, the Finnish Baseball and Basketball Federations, HJK, FC Inter Turku, and Mestis, as well as sporty lifestyle brands like Raiski and Billebeino.

Web graphics

I’ve designed thousands of images for social media, various websites and apps, as well as for advertising on platforms like Google and Amazon. My biggest web graphic client has been Suunto, with numerous projects.

Being a good guy

I’ve always prioritized being respectful towards others and being considerate of all kinds of people. I’m fair, hardworking, and a loyal friend, which is likely why I’ve often been elected captain of the sports teams I’ve represented.

Contact

niki.laaksonniemi@gmail.com
(+358) 440880825